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Entertaining and Informing: Phygital Experience in Museums and Exhibitions

Publish: 18/06/2023

Discover the fascinating world of phygital experience in museums and exhibitions, where physical and digital realms merge to create interactive and immersive encounters for visitors.

Entertaining and Informing: Phygital Experience in Museums and Exhibitions


In the era of rapid technological advancements, the traditional museum experience is undergoing a remarkable transformation with the rise of the “Phygital experience for museum.” Museums and exhibitions have wholeheartedly embraced this concept, fusing the physical and digital realms to captivate and engage visitors in unprecedented ways. Through the seamless integration of interactive digital elements into their physical spaces, museums are reshaping the very essence of how people perceive and interact with art, history, and culture.

Phygital Experience for Museum Visitors

Phygital experience in museums involves the use of innovative technologies to enhance visitor engagement, provide educational opportunities, and create memorable experiences. By bridging the gap between the physical and digital worlds, museums can offer immersive encounters that entertain, inform, and inspire.

E-Cards: A Digital Pathway to Engagement

E-cards, or electronic cards, have become an increasingly popular tool for museums to engage visitors in a phygital experience. These digital cards serve as gateways to unlock additional content and interactive features related to the exhibits. Visitors can access e-cards through museum websites, mobile applications, or on-site kiosks. By scanning a QR code or entering a unique code, visitors can embark on a personalized journey through the museum, accessing supplementary information, audio guides, videos, and augmented reality (AR) experiences.

The benefits of e-cards are manifold:

  • Enhanced Interactivity: E-cards provide visitors with an interactive and customizable experience. They can choose the content they want to explore further, tailoring their journey to their specific interests. For example, in an art museum, visitors can scan an e-card near a painting to access information about the artist, historical context, and even listen to an audio description of the artwork.
  • Deeper Understanding: E-cards enable visitors to delve deeper into the subject matter by offering additional resources. Visitors can access scholarly articles, behind-the-scenes videos, interviews with curators, and high-resolution images. This supplementary content enriches their understanding and appreciation of the exhibits, fostering a deeper connection with the museum’s collection.
  • Gamification and Engagement: E-cards can incorporate gamified elements, turning the museum visit into an interactive adventure. Visitors can participate in quizzes, challenges, or scavenger hunts to unlock rewards and badges. This gamification approach not only makes the visit more entertaining but also encourages active exploration and learning.

QR Codes: Unlocking Interactive Possibilities

QR codes, or Quick Response codes, have become ubiquitous in the phygital landscape, offering a versatile and convenient way to bridge the physical and digital worlds. Museums and exhibitions are utilizing QR codes to provide visitors with instant access to a wealth of information and interactive experiences.

Here are some intriguing examples of QR code usage in museums and exhibitions:

  • Scanning a QR code next to a historical artifact can transport visitors to a virtual reconstruction of its original context, allowing them to visualize its past significance.
  • QR codes placed near sculptures or artwork can provide detailed descriptions, anecdotes, or artist biographies, complementing the visual experience with rich background information.
  • In science museums, QR codes placed next to exhibits can link visitors to captivating videos showcasing experiments or scientific explanations, offering a deeper understanding of complex concepts.
  • QR codes can also serve as a ticketing system, allowing visitors to purchase tickets or gain entry to specific exhibitions directly through their mobile devices.

The integration of QR codes and e-cards empowers visitors to curate their own museum experience, enabling a personalized and immersive journey through the exhibits.


In conclusion, the emergence of phygital experience in museums and exhibitions has revolutionized the way visitors engage with art, history, and culture. Through the use of e-cards and QR codes, museums can provide interactive, educational, and entertaining encounters that leave a lasting impact. By embracing this fusion of physical and digital realms, museums are shaping the future of visitor experiences, enticing audiences to explore, discover, and connect with the world’s rich cultural heritage in new and exciting ways.

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