You can emphasize how your packaging reduces waste and is made from recycled materials, such as paper or biodegradable plastic. This can appeal to eco-conscious consumers who prioritize sustainable options when making purchasing decisions.
- Helps reduce waste
- Digital game or puzzle
- Branded hashtag
- Set up a station
- Access the report
In this article, we're going to discuss:
Idea #1
Create Digital Tags: Create digital tags that can be attached to your CPG products with eco-friendly packaging. These tags can contain information on how your packaging helps reduce waste, its eco-friendly materials, and how to recycle it. Customers can scan these tags with their smartphones to learn more about the product’s sustainable packaging and feel good about their purchase.
Idea #2
Interactive Packaging: Use figytal to create interactive packaging experiences that engage customers and showcase your brand’s eco-friendly values. For example, you can create a digital game or puzzle that customers can play with the packaging after they’ve used the product. This can create a memorable experience and increase brand loyalty.
Idea #3
Social Media Campaigns: Leverage figytal to create a social media campaign that highlights your brand’s eco-friendly packaging. Encourage customers to share photos of themselves with your products and use a branded hashtag to promote your brand’s eco-friendly initiatives. You can also use figytal to create a scavenger hunt or challenge for customers to complete related to your brand’s sustainable practices.
Idea #4
In-Store Activations: Use figytal to create interactive in-store activations that promote your brand’s eco-friendly packaging. For example, you can set up a station where customers can learn more about your sustainable materials and packaging practices through a digital experience. This can create a memorable shopping experience and increase brand awareness.
Idea #5
Sustainability Reports: Use figytal to create sustainability reports that showcase your brand’s eco-friendly packaging initiatives. Customers can scan a digital tag on the product or visit your website to access the report, which highlights your brand’s sustainable practices, goals, and achievements. This can create transparency and build trust with eco-conscious customers.
Ivan Dubrouski
I’ve been doing online marketing for 8 years. Of which 5 years SEO. I am a teacher at an IT-school in the direction of SEO promotion. I write about the basic concepts of marketing and the innovations of this interesting direction!
